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How many emails did you get today from people trying to tell you how to sell online? That's not a "trick" question. There are thousands of people on the Internet trying to tell you how to sell. Have you ever asked yourself how many of them have actually sold anything in the real world. . .ever? Not to mention selling to niches. Everywhere you turn you are reading, "target this or target that," or "niches equal riches." Yes, niche marketing is important. The truth of the matter is that ALL marketing is niche marketing if you are doing it right! Back in the olden days Sometimes we get so caught up in the "newness" of the internet that we forget how business used to be conducted. I'm talking about back in the days when sales people weren't afraid to admit that they sold stuff for a living and actually went out in the world and met people and made sales. What a concept! Have you ever heard the term, "natural born salesman?" Or maybe it was, "she could sell ice cubes to Eskimos?" There are people who seem to have a natural talent for selling anything to anyone. They have no trouble selling to a niche. Learning how to sell anything to anyone doesn't require a magic wand. Nor is there any "divine intervention" that determines that one person will become a successful sales person and another will fail. You need to learn how sales professionals sell offline to business niches. You need to learn what the wants, needs and problems of specific types of business and you also need to learn how to sell to different types of buyers. Once you learn how to do that, then you can convert that knowledge for use online and watch your sales skyrocket!
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